I’m Johanna, travel photographer, visual storyteller, and passionate explorer of places that inspire through style, atmosphere, and authenticity.

After completing my law degree, I followed my creative calling and turned my passion for visual storytelling into a profession. Today, I work with leading luxury hotels and prestigious tourism boards around the world, creating content that captures the essence of a destination and speaks directly to the right audience.

I can promise I will never promote things I do not believe in. On my blog and social media, you’ll find my honest tips and reviews. I travel around the world, mostly Europe, seeking out special places that make me feel like there’s no other place I’d rather be.

My work is for those who travel with intention like aesthetes, globetrotters, and anyone who values meaningful experiences over mainstream. I curate and share unique places, design-forward stays, and travel moments that leave a lasting impression. Nevertheless I like showing some classics too!

Although I’m a mother of two, family content is not my primary focus. Instead, I occasionally highlight destinations that show it’s possible to combine aesthetic travel with family-friendly options. Travel can be beautiful – even with kids in tow.

I hope you enjoy following my journey, and I look forward to hearing from you.